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Customer Journey Pack – Mall Implementation Guide

Customer Journey Pack – Mall Implementation Guide

Objective

This guide allows the shopping mall to gather all the information the implementation team needs to correctly configure the KSI VISION analytics included in the Customer Journey pack (zones, floors, and visitor behavior in common areas).

The information should be completed together with the Operations / Security / IT teams, who have the mall's up-to-date documentation.

Scalability Recommendations

  • Use the same names your company already uses in its internal systems and databases to refer to entrances, corridors, stores, etc.
  • Centralize all information through a single internal point of contact.
  • Save this guide as a base template for future openings or remodels.

General Mall Information

If you already provided this information for another Mall pack, there is no need to send it again.

FieldDescriptionExample / Note
Mall nameName the mall exactly as it should appear on the platform.Punta Carretas Shopping
Time zoneTime zone where the mall operates.GMT-3 Buenos Aires
Opening hoursDays and hours of operation.Mon–Fri: 10–21 h / Sat: 10–23 h / Sun: 10–22 h
Annual holidaysDates when the mall remains closed. Specify whether they repeat every year or have an end date.January 1, December 25, July 9 — every year
Mall floor planPDF file showing the main zones (without cameras).Attach PDF

Mall Zones

Naming Floors

Use a standardized naming pattern across all your malls. Recommendation: always include a prefix indicating the level.

Valid examples:

  • N1, N2, N3
  • L1, L2, L3
  • P1, P2 (Parking)
  • B1 (Basement)
  • Planta Baja, Primer Piso, Segundo Piso

Identifying Transitions Between Floors

Identify on the floor plan — only those with public access inside the mall:

  • Stairs
  • Escalators
  • Elevators
  • Ramps

Deliverable: attach an image of the floor plan with the transitions marked.

Naming Transitions Between Floors

Name each connection — only those with public access inside the mall.

Elevators. Recommended formats:

  • [Level] + Elevator + [Zone identifier]
  • Elevator + [Elevator ID] + [Level]

Examples: N1 Ascensor Central, Ascensor 3 N2

Escalators. Recommended formats:

  • [Origin level]-[Destination level] + Escalator + [Zone identifier]
  • Escalator + [Origin level]-[Destination level] + [Zone identifier]

Examples: N2-N1 Escalera mecánica Crocs, Escalera mecánica N1-N0 Patio de Comidas

Regular stairs. Recommended format:

  • [Origin level]-[Destination level] + Stairs + [Zone identifier]

Examples: N1-N2 Escalera Central, N0-N1 Escalera Oeste H&M

Identifying Zones on the Floor Plan

Criteria for defining zones:

  • Zones must be delimited by physical boundaries of the mall: stairs, elevators, corridor forks.
  • A zone must not gain or lose visitors permanently through internal points.
  • Zones must not overlap.
  • Every zone must be complementary and contiguous.

Types of zones to define:

  • Main corridors
  • Secondary corridors
  • North / South / West wings
  • Food court
  • Rest areas
  • Restrooms
  • Amphitheaters

Deliverable: attach an image of the floor plan with the zones marked.

Naming Zones

Use a homogeneous naming pattern.

Corridors. Recommended format: Corridor + [Level] + [Wing] – [Reference store]

  • Pasillo N1W – Renner
  • Pasillo L2 – Levi's

Food court:

  • N2 – Patio de Comidas
  • L1 – Food Court

Restrooms:

  • N3 – Baños Zara Home
  • N2 – Baños Patio de Comidas

Deliverable – Zone Table

Complete an Excel sheet with the following columns for each zone:

ColumnDescription
Zone ID on the floor planThe same ID marked on the plan
Zone typeCorridor, food court, restrooms, etc.
Zone nameAs it will appear on the platform
Camera code on the planCamera with a view of the zone
Camera IPIP address of the camera
Camera user / passwordCredentials to access the camera

Users and Access

Available roles:

RoleDescription
ViewerView dashboards and download information
TenantView analytics only for their own store(s)
AdminViewer + configuration + user creation

Provide the email address and role for each person who needs a user account:

NameEmailRole

Sending the Information

Once you complete the tables and prepare the required files (floor plans, zone lists, camera credentials), send everything to the setup team:

📧 ksi.setup@ksivision.com

Make sure to include:

  • The mall floor plan with floors, transitions, and zones identified.
  • The completed zone table (Excel).
  • The user list with roles.
  • A contact person in case the team needs further validation.

Once received, the team will review the information and contact you if any adjustments or confirmations are needed.